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A Land of Blooming Flowers—Marimekko’s Ten-Year Journey in China

To celebrate Marimekko’s ten-year glorious journey into the Chinese market, Finn…

To celebrate Marimekko’s ten-year glorious journey into the Chinese market, Finnish designer brand Marimekko teamed up with Sanhuang Fashion to launch a limited-time art exhibition called “Blooming Flowers – Marimekko’s Ten-Year Journey in China” at the famous Xiwu Art Center. This exhibition presents Marimekko's profound design heritage, demonstrates the brand's forward-looking and enduring design charm, and also conveys Marimekko's long-standing brand concept - creating a pleasant and beautiful life. Marimekko joins hands with Sanhuang Fashion to launch a theme exhibition in Beijing (picture comes from the brand)

Marimekko joins hands with Sanhuang Fashion to launch a themed exhibition in Beijing (picture comes from the brand)

Marimekko joins hands with Sanhuang Fashion to launch a theme exhibition in Beijing (picture comes from the brand)

Marimekko joins hands with Sanhuang Fashion to launch a themed exhibition in Beijing (picture comes from the brand)

This exhibition aims to showcase Marimekko's world-famous printing art, explore the design relationship between printing and silhouette, share the stories behind classic printing, and lay out the evolution and changes of Marimekko's classic dresses over the past few decades before the audience's eyes. This exhibition is open to the public from October 13 to 26, 2023. During this period, all guests can come here to experience Marimekko’s colorful print and color art.

Marimekko joins hands with Sanhuang Fashion to launch a themed exhibition in Beijing (picture from the brand)

Marimekko joins hands with Sanhuang Fashion to launch a theme exhibition in Beijing (picture comes from the brand)

Marimekko joins hands with Sanhuang Fashion to launch a themed exhibition in Beijing (picture comes from the brand)

Marimekko joins hands with Sanhuang Fashion to launch a theme exhibition in Beijing (picture comes from the brand)

Marimekko joins hands with Sanhuang Fashion to launch a themed exhibition in Beijing (picture comes from the brand)

In 1951, Armi and Viljo Ratia (husband and wife) jointly founded the famous Finnish designer brand Marimekko, which is famous for its original prints and color use. Marimekko always adheres to a positive and optimistic lifestyle design concept, aiming to bring people inspiration and beauty in life with classic and timeless practical designs.

Marimekko's unique prints passionately display the perfect image contained in the "imperfect beauty" of life. These print designs have also become the main pattern of Marimekko's high-quality clothing, bags, accessories and home items, including textiles and tableware. In a word, Marimekko is the embodiment of a pleasant and beautiful lifestyle and life philosophy.

Marimekko joins hands with Sanhuang Fashion to launch a themed exhibition in Beijing (picture from the brand)

Marimekko joins hands with Sanhuang Fashion to launch a themed exhibition in Beijing (picture from the brand)on the brand)

Marimekko joins hands with Sanhuang Fashion to launch a theme exhibition in Beijing (picture comes from the brand)

Marimekko joins hands with Sanhuang Fashion to launch a themed exhibition in Beijing (picture comes from the brand)

Marimekko joins hands with Sanhuang Fashion to launch a theme exhibition in Beijing (picture comes from the brand)

Marimekko joins hands with Sanhuang Fashion to launch a themed exhibition in Beijing (picture comes from the brand)

Marimekko Global Creative Director Rebekka Bay said: "I have always believed that creativity is better than fashion. Marimekko itself represents a happy lifestyle and life philosophy. It is not only a product and brand, but also an emotion and attitude. expression. My creative inspiration often comes from art, architecture and our rich archive of Marimekko prints.”

It all started with this dress

The history of Marimekko begins with this dress, which was born in the early 1950s. The Marimekko dress is a classic of original style. Since its launch, it has always conveyed a positive and optimistic spirit - be yourself and be carefree. Printing, which combines fashion, design, art, architecture and other fields, is Marimekko's core creative element, and a dress is like a blank canvas. Against it, Marimekko's prints and colors can show a more vigorous life. vitality.

The Marimekko printing and dyeing workshop in Helsinki, Finland, is the essence of the brand. It is not only a busy and active artistic creation base, but also the brand headquarters. The completion of each print comes from the printing designer and superb skillsThe meticulous cooperation of the printing and dyeing workers. Today, Marimekko’s design archive contains more than 3,500 prints, and new prints are still being created continuously.

Marimekko joins hands with Sanhuang Fashion to launch a theme exhibition in Beijing (picture comes from the brand)

Marimekko joins hands with Sanhuang Fashion to launch a themed exhibition in Beijing (picture comes from the brand)

Marimekko adheres to the fashion concept of standing outside the changing trends, stacking and integrating various items from different design series, and using the design concept of modular combination to create lasting products. fashion wardrobe. Each collection launched by the brand is derived from Marimekko's three contemporary classic silhouettes: A-line straight cut, straight cut, and slim and flare cut.

In the 2024 spring and summer series, Marimekko further explores colorful prints and color elements, cleverly blending prints, minimalism and pragmatism to present a A pleasant fashion collision. The collection blends utilitarian workwear inspiration with bright poplins, reflected in printed dresses and effortless summer layering styles.

Marimekko joins hands with Sanhuang Fashion to launch a theme exhibition in Beijing (picture comes from the brand)

Marimekko joins hands with Sanhuang Fashion to launch a themed exhibition in Beijing (picture comes from the brand)

"The core of Marimekko's design philosophy is to create timeless pieces that stand the test of time, incorporating exceptional beauty.Learning and excellence in quality. At Marimekko, design inspiration always comes from printing, and each dress is regarded as a blank canvas, allowing Marimekko's printing art to radiate vivid colors and creativity. "Rebekka Bay, Marimekko Global Creative Director said, "2024 is the 60th anniversary of the birth of Unikko, Marimekko's most iconic and globally renowned print. In the Spring/Summer 2024 collection, we will celebrate this special moment in a unique way, showing a new look of Unikko prints through unique proportions, layouts, colors and techniques. ”

"Marimekko never chases fashion. We design items that are durable and timeless, and it is these classic items that have more popular appeal." Armi Ratia, Said the founder of Marimekko.

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