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Louis Vuitton releases latest women’s ad campaign

Louis Vuitton is pleased to release its latest advertising special, starring bra…

Louis Vuitton is pleased to release its latest advertising special, starring brand spokespersons Léa Seydoux, Zheng Haoyan, Deepika Padukone and brand ambassador Zhong Chuxi. Four independent women travel through the Parisian streetscape, showing different attitudes and diverse styles while jointly demonstrating their adventurous spirit. In the advertising special shot by Ethan James Green and directed by Quentin Saunier, each actress carries a variety of handbags to embody contemporary femininity.

Louis Vuitton is pleased to release its latest advertising special, starring brand spokespersons Léa Seydoux, Zheng Haoyan, Deepika Padukone and brand ambassador Zhong Chuxi. Four independent women travel through the Parisian streetscape, showing different attitudes and diverse styles while jointly demonstrating their adventurous spirit. In the advertising special shot by Ethan James Green and directed by Quentin Saunier, each actress carries a variety of handbags to embody contemporary femininity.

Louis Vuitton releases latest women

This advertising special was shot in iconic locations in Paris, showing various looks from Louis Vuitton’s 2023 autumn and winter women’s collection. In the footage, Jung Ho-yeon is riding with a GO-14 handbag on her back, taking a break on the Alexander III Bridge, and Deepika Padukone is standing elegantly on the roof of the Galliera Palace. Against the background of the Eiffel Tower, the GO-14 handbag in her hand presents a sharp contrasting tone, blending a sophisticated look and playful style, which contrasts with the hollow design of France's most famous building.

Louis Vuitton releases latest women

The GO-14 handbag was designed by Nicolas Ghesquière, artistic director of women's wear. It continues the exquisite craftsmanship of the Malletage cross-quilted rhombus lining inside the Louis Vuitton hard box, paying tribute to the craftsmanship of Louis Vuitton's box-making masters.

Léa Seydoux placed her Capucines handbag on the back seat and drove along the scenic Galliera Street, enjoying the beautiful scenery along the way. Zhong Chuxi took a leisurely stroll in the courtyard of the Palazzo Galliera while carrying a classic white handbag that had a fresh and feminine temperament.

Louis Vuitton releases latest women

The Capucines handbag is another Louis Vuitton classic, designed to pay tribute to the brand's first store opened on Neuve-des-Capucines Street in 1854. Although the Capucines handbag may appear simple in appearance, its complex structure can only be achieved through unparalleled craftsmanship.

This Louis Vuitton advertising special will be published in major print magazines from October 1, 2023.

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