To celebrate the opening of the new store in Taikoo Li Sanlitun, FRED PERRY will launch a six-day "Night Tales" themed video exhibition in Taikoo Li Sanlitun South District from October 14 to October 19, 2023. "Night Tales" embodies the collision of music and fashion. Young people participate in midnight carnivals in different clubs and music scenes. They use the tension of clothing to show their independence and group personality. Under the energy and rhythm brought by music, they focus on While participating in the contemporary youth scenes from Beijing, London, Tokyo, Berlin, and Munich, you can experience the changes in club music culture from the late 1970s to the present through the "Nightlife Archives".
FRED PERRY "Night Tales" video exhibition at Taikoo Li Sanlitun, Beijing
In 2023, FRED PERRY will continue to pursue changes in subculture and explore the birthplace of emerging youth culture. This time, with the theme of "Night Tales", a series of activities have been carried out in cooperation with the local music scene in Shanghai, Chengdu and Beijing. While paying tribute to the British underground music in the 1990s, it also explores the nightlife of contemporary young people. culture.
The last stop of the event also served as the afterparty for the "Night Tales" video exhibition. FRED PERRY teamed up with Beijing rock landmark SCHOOL to invite the band Lead White, the band Polyphozia, the band Silence Ocean and the Neptune Axis band. Axis Neptune, presents a fusion of indie, electronic, British and garage rockstyle music scene.
FRED PERRY x SCHOOL “Night Tales” Music Live
Silence Ocean comes from the ancient city of Suzhou. A group of rebellious music virgins in the traditional and excessive city choose instrumental music to construct complex emotions and depict a separated world. From the shoegaze and instrumental rock noise of the early 1990s to the rage of garage rock, Polyphozia is a three-piece post-garage band founded in Wenzhou in 2016. The emotions they try to convey to the public are messy but chaotic. Full of power, like flowers blooming on rotten wood. Lead White is a new generation band from Beijing. Integrating clear organization, simple emotions, and pleasant melodies into rock music has formed "Lead White"'s own unique style. They seek answers and liberation, and enjoy silence and immersion. Axis Neptune was originally a personal project created by producer Joshua Cotterill from Scarborough, England. He is good at multi-instrumental performance, integrating heavy rhythms through drum machines, acoustic guitars, and exquisite electronic programming. Josh's music is like a glass of mixed styles such as indie, electronic, pop, R&B, and soul. The music cocktail is refreshing and comfortable to listen to.
The performance of the musicians on the stage and the enthusiasm of the fans on site ignited the atmosphere of the night, and also brought a successful conclusion to the FRED PERRY "Night Tales" three-city event.
About FRED PERRY
British brand FRED PERRY was founded in the late 1940s by Frederick John Perry, the legendary tennis player who won the Grand Slam of tennis. It has occupied a place in the fashion industry with its simple design and retro style. Since its establishment, FRED PERRY has been spreading around the world around the core themes of sports, music, and subculture. As a witness and cultural participant of the times, FRED PERRY has always insisted on advocating independent spirit and diverse culture. During this period, FRED PERRY has received a large number of Popular among bands and fans, its classic laurel crown logo has become a vital symbol in the global rock music scene.Fashion