Since its establishment in 1999, izzue, as an original brand under the I.T Group, adheres to the concept of bold innovation and promoting multicultural exchanges, and is committed to presenting eclectic urban styles to fashion-loving people around the world.
As an old friend of Taikoo Li Sanlitun, izzue has made an eye-catching appearance in Taikoo Li South District with the image of a new concept flagship store after the relocation in this golden autumn season. Together with a number of trendy and affordable luxury brands, izzue is a fashion landmark with an international perspective. Open a new chapter of "the tide never stops flowing".
The new izzue flagship store combines bold and avant-garde creativity with dedication to detail, which is vividly reflected in the design and display details. The space shows the beauty of the fusion of modern modernity and loft style. It changes the tough industrial style and black and white tones of izzue stores in the past. It uses natural colors, sand colors, and materials that can be found in nature such as wood, seaweed, and stone to create a like-like atmosphere. A resting station in a busy city, it is warm and bright, making it a comfortable place to stop. Whether it is the izzue logo made of cork wood placed on top of the gray tiles in the window, the izzue graffiti art installation full of fantasy in the rest area of the store, or the wooden furniture and tapestry selected in the decorative details, it is fascinating It's like finding a place to rest in the noisy urban forest. You want to come in and explore the secret place, full of infinite curiosity.
The brand held a grand opening event on October 13, inviting media, self-media celebrities and brand VIPs to participate in the grand event. The event also cooperated with the youth community pub "Jiaohai" to convey the classic concept of izzue "LIVE IT REAL" with unlimited creativity and wanton attitude. The event kicked off with a performance by DJ Eastman, the head of Tiaohai music label. Guests could enjoy electronic music and enjoy the "Limited-time Bar" (Limited-time Bar) co-operated by izzue and "Diaohai" and enjoy the full performance of the models. izzue FW23 Series Mini Show. The subsequent static exhibition of models allowed guests to get closer to the details of the clothing and appreciate the unlimited creativity of the brand's autumn and winter series in a relaxed and comfortable atmosphere.
On the day of the event, guests will have the opportunity to experience the limited-time graffiti car specially set up by izzue at the small square in Taikoo Li South District, Sanlitun, and receive an exquisite gift bag designed by izzue, Tiaohai and specially invited graffiti artist Lao Ming .
izzue brand background
As one of the most dynamic fashion brands in Asia,izzue faces the future, insists on multicultural exchange and dialogue, responds to the current rapidly changing society with a positive and flexible attitude, listens to the different needs of people around the world, and explores innovative ways of dressing in different scenarios.
The brand's classic slogan "LIVE IT REAL" reminds us to focus on expressing the concept of daily life and continue to design the ideal life attitude for the busy fashion lovers in today's society.Fashion