Since Mercedes-Benz announced the brand's long-term strategic plan in May 2022, it will focus more on the high-end market. And in 2022, global sales of high-end luxury models have grown significantly, especially the luxury sub-brand Mercedes-Maybach, which has grown by 37% Note 1, reaching the best in history. Continuing to 2023, as of the first half of the year, Mercedes-Benz's sales of high-end luxury cars have increased by 15% Note 2; among them, Mercedes-Maybach has grown by 39% in the second quarter Note 2, which once again highlights the readiness of luxury cars in the market. Favored by high-end people. In order to meet the lifestyle of the high-end market, we have specially cooperated with ART TAIPEI Taipei International Art Fair and worked with artist Huang Jingzhong, the exclusive agent of the Heritage Art Center, to depict the beauty of collection art. Huang Jingzhong is good at using charcoal as a medium to create stunning three-dimensional works. This time, Huang Jingzhong also created a new art work specially for Mercedes-Maybach. It was inspired by the brand's M word and developed to symbolize Mercedes-Maybach's stunning momentum. The field design shows the process of carbon transforming into diamonds, and finally presents a masterpiece worthy of matching the Mercedes-Maybach GLS 600 4MATIC.
Since Maybach was founded in 1921, "Create the very best from the very best" has been the brand's only belief, creating the most perfect and excellent works of art in perfection. The Mercedes-Maybach GLS, which is at its peak, innovates on the basis of traditional top-level craftsmanship. It seems to add a fashionable and luxurious texture to the classical aesthetics, making the Mercedes-Maybach GLS like a large mobile art. The majestic Maybach exclusive water tank guard is designed with 28 "Oar-blade paddles" as the design concept, implying that the Mercedes-Maybach GLS is like a luxury yacht on land; and the air intake dam is designed by stacking the Mercedes-Maybach factory logo. It is even more domineering and arrogant, and its persistence in pursuing more extreme, outstanding and luxurious cars is everywhere evident.
Its extraordinary appearance has been determined at the beginning of creation. Professionally selected and on-site trained production personnel are meticulously handcrafted from the inside out in Maybach's exclusive production site. In addition to five kinds of silver paint and three special paints, the Mercedes-Maybach GLS 600 4MATIC also has four kinds of Maybach's unique two-tone paint. The side waistline and two-tone dark paint are hand-made by a dedicated person using special techniques. It takes a week to produce. Time and complex production processes highlight Mercedes-Maybach's luxurious status and create honor above the pattern. Mercedes-Maybach, on the other hand, still adheres to the sub-brand's highest standards of luxury when building its cabins. Two craftsmen are responsible for the interior decoration of each car model. Every detail is only to reflect the comfort of the cabin occupants, including the seats. The surface and support of the chair are inlaid with high-quality rhombus patterns and perforated designs to enhance comfort; in addition, in response to the unique identity of Mercedes-Maybach GLS, MANUFAKTUR brown and crystal white Nappa leather tailoring bags are provided. Covered, showing the pinnacle of luxury.
Art writer Huang Jingzhong's works mainly focus on "charcoal". By contemplating the qualitative transformation process of "fire" and "charcoal", he uses his creation to extract the power and traces left by life against trials. Through Huang Jingzhong's delicate craftsmanship and aesthetic sense, it seems that "charcoal" is transformed into a shining "diamond", which coincides with the Mercedes-Maybach GLS that has been carefully crafted by craftsmen. Both are produced through time-consuming processes and aesthetic statements. The crystallization of art, each piece or each Mercedes-Maybach is a unique and rare treasure.
From now until October 23, Mercedes-Benz Taiwan will co-curate an exhibition with art writer Huang Jingzhong at the ART TAIPEI Taipei International Art Fair. Mercedes-Maybach GLS 600 4MATIC and a series of works by Huang Jingzhong will be displayed on site, including three creations. 25°04′N 121°31′E", "Stop in Infinity #2", and "Don't Go Quietly #7" specially created for Mercedes-Maybach, describing the perseverance and unchanging spirit in moving forward, as if having Maybach, a century-old brand, takes the never-ending brand spirit of "Create the very best from the very best" as its sole belief and creates classics again.
ART TAIPEI Taipei International Art Fair event information
Exhibition date and time
October 20, 2023 (Friday) 14:00-19:00
October 21, 2023 (Saturday) 11:00-19:00
October 22, 2023 (Sunday) 11:00-19:00
October 23, 2023 (ㄧ) 11:00-18:00
Taipei World Trade Center-Exhibition Hall 1 (No. 5, Section 5, Xinyi Road, Xinyi District, Taipei City)