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Toyota celebrates 50th anniversary of North American Design Center with launch of Baby Lunar Cruiser

Toyota celebrates the 50th anniversary of the founding of the North American Design Center and launches the Baby Lunar Cruiser concept car (Photo/CARSTUFF)
Toyota celebrates the 50th anniversary of the founding of the North American Design Center and launches the Baby Lunar Cruiser concept car (Photo/CARSTUFF)

CALTY Design Research, Toyota's U.S.-based design and development center, celebrates fifty years of groundbreaking design and innovation. And always thinking about what’s next? It’s no surprise that the inspiration for his latest work came from vehicles traveling on the moon.

Toyota celebrates the 50th anniversary of the founding of the North American Design Center and launches the Baby Lunar Cruiser concept car (Photo/CARSTUFF)
Toyota celebrates the 50th anniversary of the founding of the North American Design Center and launches the Baby Lunar Cruiser concept car (Photo/CARSTUFF)


Toyota celebrates the 50th anniversary of the founding of the North American Design Center and launches the Baby Lunar Cruiser concept car (Photo/CARSTUFF)
Toyota celebrates the 50th anniversary of the founding of the North American Design Center and launches the Baby Lunar Cruiser concept car (Photo/CARSTUFF)


The Baby Lunar Cruiser blends design cues from the original FJ40 Land Cruiser with the futuristic elements of an interplanetary exploration vehicle. The BLC is also inspired by the real-life lunar vehicle being developed by the Japan Aerospace Exploration Agency (JAXA) and Toyota: the Lunar Cruiser.


Propelled by wheel motors and controlled by dual joysticks, the BLC's compact footprint and airless tires give it unparalleled maneuverability. It also has excellent external visibility thanks to its protruding glass roof and panoramic AR dashboard screen. Traditional cues include the prominent "Toyota" grille up front, which is equipped with a full set of camera lenses and lidar/radar sensors, and the split tailgate configuration at the rear. Height-adjustable space frame seats and MOLLE panels throughout give the interior flexibility to suit any type of adventure.

Toyota celebrates the 50th anniversary of the founding of the North American Design Center and launches the Baby Lunar Cruiser concept car (Photo/CARSTUFF)
Toyota celebrates the 50th anniversary of the founding of the North American Design Center and launches the Baby Lunar Cruiser concept car (Photo/CARSTUFF)


Toyota celebrates the 50th anniversary of the founding of the North American Design Center and launches the Baby Lunar Cruiser concept car (Photo/CARSTUFF)
Toyota celebrates the 50th anniversary of the founding of the North American Design Center and launches the Baby Lunar Cruiser concept car (Photo/CARSTUFF)


【Toyota California Dream】

CALTY was founded in 1973 in El Segundo, California, as the vision of Dr. Shoichiro Toyoda and Dr. Eiji Toyoda. The new studio's deliberate silence allows it to develop a unique identity and provide fresh creative inspiration for Toyota's global design headquarters in Japan.


When CALTY decided to expand and relocate, it didn't go far, moving up the coast to Newport Beach in 1978. That same year, CALTY's first production car design, the second-generation Celica, became a global hit and the designers haven't looked back since.

Toyota celebrates the 50th anniversary of the founding of the North American Design Center and launches the Baby Lunar Cruiser concept car (Photo/CARSTUFF)
Toyota celebrates the 50th anniversary of the founding of the North American Design Center and launches the Baby Lunar Cruiser concept car (Photo/CARSTUFF)


Toyota celebrates the 50th anniversary of the founding of the North American Design Center and launches the Baby Lunar Cruiser concept car (Photo/CARSTUFF)
Toyota celebrates the 50th anniversary of the founding of the North American Design Center and launches the Baby Lunar Cruiser concept car (Photo/CARSTUFF)


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